About Phoenix Transformations

Phoenix Transformations was founded by Brittany and James, a married duo on a mission to help women rise above outdated fitness narratives and build lives rooted in strength, confidence, and long-term health, NOT obsession over a number on the scale.

As Tennessee-based fitness and nutrition coaches working with women worldwide, they’ve seen firsthand how restrictive diets, extreme workouts, and “smaller is better” thinking can steal energy, joy, and sustainability. That’s why Phoenix Transformations exists to help women move beyond quick fixes and create habits that actually last.

Our focus is on building a strong, capable body for real life.  A body that allows our clients to keep up with kids, manage demanding schedules, stay independent as you age, and feel confident in your body day-to-day. Programs are intentionally designed to fit into the demands of real life, not work against them, because consistency matters more than perfection.

This approach centers on fueling your body properly, lifting weights with confidence, and supporting your health, hormones, and metabolism for the long haul.....Without requiring your entire life to revolve around fitness!

Yes, fat loss can be part of the journey, but it’s never the whole story. True transformation comes from sustainable training, balanced nutrition, and routines that adapt to your life’s seasons, not rigid plans that fall apart when life gets busy.

Phoenix Transformations is here to help you stop chasing extremes and start building confidence.  Confidence that comes from trusting your body, honoring your needs, and knowing you’re doing this in a way that supports your future self.

Because health isn’t about shrinking yourself.
It’s about becoming stronger, more capable, and more confident at every stage of life.

If you’re ready to stop starting over and start building something sustainable, empowering, and life-giving, you’re exactly where you belong.

Rise strong. Rise confident. Rise like a phoenix.